In the digital age, not only new professions have emerged. But also new methods and new real work alternatives for young professionals who have discovered how to exploit specific niches associated with the Internet. Thus, the rise of the personal brand arises. Thea new type of professional that moves hundreds of followers. That is capable of conditioning a purchase or product. In fact, recent studies say that 33% of buyers trust brand messages, but 90% trust the messages of people about the brand.
From Press and Communication, a total of 100 real cases of young professionals have been studied that beyond the concept of influencer have managed to build their own personal brand that has allowed them to have communities of between 50 thousand and more than half a million followers of topics professionals who publish weekly.
It should be noted that behind these legions of followers there are figures and analytics of dizziness with thousands of web visits, thousands of subscriptions and an optimal web positioning.
Among the most important topics related to personal trademark branding are: Marketing, Business, Entrepreneurship, Health, Sports, Nutrition, Nursing, Pediatrics, Law, Economics.
According to, Director of Press and Communication and responsible for the study: “The construction of the personal brand is an arduous task that sometimes takes more than 2 years of daily work. Most of those who attempt it fail precisely for this reason. In this process we must forget to monetize in the short term and turn to a purely social task. Help people who think they may be interested in your knowledge. ”
Among the 3 main reasons for the construction of the personal brand stand out the promotion within the company, the creation of an own company and the search itself for work.
In this sense we can explains: “It is striking that most of the blogs with the largest number of followers began their work as a hobby to find work. As the community grew and visibility focused this work on their life. Having a blog, a personal brand and a good community of followers has allowed many professionals to aspire to a successful professional life “.
In addition, in the evolution of this phenomenon of personal branding has helped the arrival of social networks. That are a good medium for the dissemination of the contents by professionals write. Linkedin and Twitter are the favorites for this profile of professionals, although in the last two years the creation of Private Groups on Facebook has experienced a good growth where professionals share their content exclusively, interact with their followers and solve doubts.
The work of the personal brand offers many professional opportunities, among which personal training in seminars, private events or training centers. Many of the professionals who work with your personal brand are committed to using it as a formula to attract clients and work on their own. Lastly, the construction of the personal brand is used to promote and promote within the company.